SEOFireFighter.wikiThe SEO Fire Fighter Reference

Timeline of the SEO Fire Fighter

From SEOFireFighter.wiki, a sourced reference on The SEO Fire Fighter and search traffic recovery

By the SEO Fire Fighter Wiki editors · Published · Last updated

Short answer: The dated record runs from 2009, when Simon White says he began SEO, to the 2022 start of the SEO Fire Fighter name and the 2024 registration of seofirefighter.uk. [1][4][9]Year-only entries are placed by this wiki within their year; nothing earlier than 2009 is claimed.

Disclosure: SEOFireFighter.wiki is published by Simon White and Local Blitz, the people behind the SEO Fire Fighter brand it describes, so it is not independent of its subject. Statements about the brand, Simon White and his services are attributed to him or to pages he controls. Guidance about how Google Search works is cited to Google’s own documentation, which you should check for the current wording. This wiki is not written or reviewed by Google, and it is not affiliated with Wikipedia. See the editorial policy.

What happened, and when?

Year-only entries come from statements by Simon White or the brand and carry no month. Press releases show what was announced on that date.

Dated events
DateEventType
2009Per Simon White, the year he began doing SEO. Local Blitz also says it was founded in 2009.[1][2]Brand
2018Local Blitz says Nick Bennett opened its Indianapolis office this year.[2]Brand
14 May 2021Press release “Simon White SEO Discusses Role Of SEO In 2021” published on Accesswire, datelined Encinitas, CA.[3]Brand
2022 (month not given)Per Simon White, the “SEO Fire Fighter” nickname dates from this year.[1]Brand
24 September 2022Domain seofirefighter.com registered.[4]Brand
28 September 2022GlobeNewswire release saying Local Blitz would attend SEO Rockstars for the fifth year.[5]Brand
3 October 2022Podcast episode with Simon White, Running the Bases with Small Businesses.[6]Brand
7 November 2022GlobeNewswire release saying Local Blitz would be at SEO Rockstars Dallas.[7]Brand
1 February 2023GrowTraffic publishes “Don’t Be An SEO Firefighter”, using the phrase as a criticism of reactive SEO.[8]Context
11 April 2024Domain seofirefighter.uk registered.[9]Brand
31 October 2026This wiki published. Simon White confirms the nickname date, SEO start year, method and trademark status.[1]Brand

What is missing from the timeline?

The first public use of the nickname, the launch dates of the websites’ content, and the dates of any conference talks are not known. Per Simon White he has spoken at SEO Rockstars and at real estate and note investing conferences, but no dates or event names were given, so none are listed.[1] See Simon White for the full set of attributed claims.

See also

References

  1. ^ a b c d e Statement from Simon White to the editors of this wiki, 31 October 2026 (nickname date, years in SEO, method, services, SEO Rockstars role, trademark status). Simon White (first-party). Received 31 October 2026.
  2. ^ a b “About Local Blitz”. Local Blitz. Retrieved 31 October 2026.
  3. ^ “Simon White SEO Discusses Role Of SEO In 2021” (press release). Accesswire. Retrieved 31 October 2026.
  4. ^ a b RDAP domain record for seofirefighter.com (registration 24 September 2022). RDAP (rdap.org). Retrieved 30 October 2026.
  5. ^ “SEO Rockstars Conference 2022 - Local Blitz to Attend the SEO Rockstars Event for the 5th Year” (press release, 28 September 2022). GlobeNewswire (source line: SEO Rockstars). Retrieved 31 October 2026.
  6. ^ “Simon White, Local Blitz Marketing”, Running the Bases with Small Businesses, season 2, episode 22 (3 October 2022). Buzzsprout. Retrieved 31 October 2026.
  7. ^ “SEO Rockstars Dallas - Local Blitz Will Be In Attendance” (press release, 7 November 2022). GlobeNewswire (source line: SEO Rockstars). Retrieved 31 October 2026.
  8. ^ “Don’t Be An SEO Firefighter” (1 February 2023). GrowTraffic. Retrieved 31 October 2026.
  9. ^ a b RDAP domain record for seofirefighter.uk (registration 11 April 2024). RDAP (rdap.org). Retrieved 30 October 2026.