SEOFireFighter.wikiThe SEO Fire Fighter Reference

Editorial policy

From SEOFireFighter.wiki, a sourced reference on The SEO Fire Fighter and search traffic recovery

Short answer: SEOFireFighter.wiki cites Google’s own documentation for how search works, attributes everything about the brand to the brand or to Simon White, publishes no results or ranking claims it cannot verify, and says plainly that it is published by the subject.

Disclosure: SEOFireFighter.wiki is published by Simon White and Local Blitz, the people behind the SEO Fire Fighter brand it describes, so it is not independent of its subject. Statements about the brand, Simon White and his services are attributed to him or to pages he controls. Guidance about how Google Search works is cited to Google’s own documentation, which you should check for the current wording. This wiki is not written or reviewed by Google, and it is not affiliated with Wikipedia. See the editorial policy.

What sources does the wiki use?

Google’s documentation and Search Console help pages first. Then independent articles and records, press releases, and the brand’s own pages, each marked as such on the sources page.

How are claims about the brand handled?

Statements from Simon White are written as “per Simon White” with the date received, and statements from brand websites are attributed to those sites. The Simon White page shows how.

How is Google documentation handled?

Guides summarize Google’s pages in the wiki’s own words, cite the page, and note when it was read. Google changes its documentation, so the live page is authoritative.

Does the wiki publish results or statistics?

No ranking, traffic, recovery-rate or client-result figures are published for the brand. Timescales shown on recovery timelines come from named sources and are not promises.

What happens when sources disagree?

Both versions are shown and the difference is noted, as on the Local Blitz page, which compares its own site’s description with the description used here.

How are corrections made?

Errors are corrected promptly and substantive changes are logged in the changelog with a date in Pacific Time.

What is the conflict of interest?

The wiki is published by Simon White and Local Blitz about their own brand. It does not present itself as independent. Readers should check Google’s documentation and the brand’s own sites directly.