About SEOFireFighter.wiki
Short answer: SEOFireFighter.wiki is a reference about Simon White’s SEO Fire Fighter brand and about recovering from sudden Google traffic drops. It is written by Simon White and Local Blitz, so it is not independent of its subject.
Who writes this wiki?
The SEO Fire Fighter Wiki editors, who work for Simon White and Local Blitz. The brand, the people and the company are described in the first pages of the wiki, and the editors state their connection on every page through the disclosure box.
What does this wiki cover?
The brand and its name, Simon White, Local Blitz, and twelve guides on diagnosing and recovering from search problems, from first-hour triage to prevention. See all pages.
What does this wiki not do?
- It does not give legal, security or business advice; a hacked site in particular needs expert help.
- It does not publish rankings, traffic or client-result claims.
- It does not speak for Google, whose documentation it cites.
- It does not claim a trademark.
- It does not include anything it cannot source.
What is still unverified?
These questions are open and nothing about them is stated as fact on this site:
- The origin of the “SEO Fire Fighter” nickname beyond the year 2022, per Simon White.
- The names, dates and talk titles of conference appearances other than the SEO Rockstars involvement described on the Simon White page.
- Whether any trademark application exists; this wiki has not searched trademark databases.
- Current LinkedIn and X profile text, which could not be re-read when this wiki was written.
- Client results, rankings and traffic figures for the brand, none of which are published here.
- How the brand relates to similarly named businesses such as “SEO Fire”; no link has been found.
How do I report an error?
Use the details on the contact page. Corrections are recorded in the changelog.