Sources

From SEOFireFighter.wiki, a sourced reference on The SEO Fire Fighter and search traffic recovery

By the SEO Fire Fighter Wiki editors · Published 31 October 2026 · Last updated 31 October 2026

Short answer: This wiki relies on Google documentation, a few independent articles and records, press releases and pages from Simon White’s own businesses, and direct statements from Simon White. Google pages and registry records were opened on 30 or 31 October 2026.

Disclosure: SEOFireFighter.wiki is published by Simon White and Local Blitz, the people behind the SEO Fire Fighter brand it describes, so it is not independent of its subject. Statements about the brand, Simon White and his services are attributed to him or to pages he controls. Guidance about how Google Search works is cited to Google’s own documentation, which you should check for the current wording. This wiki is not written or reviewed by Google, and it is not affiliated with Wikipedia. See the editorial policy.

Which Google documents are cited?

Official Google documentation on search traffic drops, manual actions, spam policies, core updates, indexing and security. All were opened on 31 October 2026. Google pages are updated often; the live page is authoritative.

“Debugging drops in Google Search traffic”. Google Search Central. Retrieved 31 October 2026.
“Manual Actions report”. Google Search Console Help. Retrieved 31 October 2026.
“Spam policies for Google web search”. Google Search Central. Retrieved 31 October 2026.
“Google Search’s core updates”. Google Search Central. Retrieved 31 October 2026.
“A guide to Google Search ranking systems”. Google Search Central. Retrieved 31 October 2026.
“What web creators should know about our March 2024 core update and new spam policies” (5 March 2024). Google Search Central Blog. Retrieved 31 October 2026.
“Google Search Status Dashboard: Ranking”. Google Search Central. Retrieved 31 October 2026.
“Disavow links to your site”. Google Search Console Help. Retrieved 31 October 2026.
“Block Search indexing with noindex”. Google Search Central. Retrieved 31 October 2026.
“Introduction to robots.txt”. Google Search Central. Retrieved 31 October 2026.
“Site move with URL changes”. Google Search Central. Retrieved 31 October 2026.
“Redirects and Google Search”. Google Search Central. Retrieved 31 October 2026.
“Security Issues report”. Google Search Console Help. Retrieved 31 October 2026.
“Help, I think I’ve been hacked”. web.dev (Google). Retrieved 31 October 2026.
“Help, I think my site was hacked with malware”. web.dev (Google). Retrieved 31 October 2026.
“Page indexing report”. Google Search Console Help. Retrieved 31 October 2026.
“URL Inspection tool”. Google Search Console Help. Retrieved 31 October 2026.
“Get started with Search Console”. Google Search Central. Retrieved 31 October 2026.
“AI features and your website”. Google Search Central. Retrieved 31 October 2026.
“Introduction to structured data markup in Google Search”. Google Search Central. Retrieved 31 October 2026.

Which other independent sources are cited?

A Moz case study, a Search Engine Roundtable post, a GrowTraffic article, Wikipedia pages used for disambiguation, search-result snapshots and public registry records.

“Accidental Noindexation Recovery Strategy and Results” by Chad Burgess (28 September 2011). Moz Blog. Retrieved 31 October 2026.
“Google Not Indexing Your Home Page? Remove The NoIndex Tag” by Barry Schwartz (22 November 2013). Search Engine Roundtable. Retrieved 31 October 2026.
“Don’t Be An SEO Firefighter” (1 February 2023). GrowTraffic. Retrieved 31 October 2026.
“Sweet Home (TV series)”, cast and characters (character Seo Yi-kyung). Wikipedia. Retrieved 31 October 2026.
“Firefighter”. Wikipedia. Retrieved 31 October 2026.
Google search results for “The SEO Fire Fighter” (Google US, retrieved through SerpApi). Google Search. Retrieved 30 October 2026.
Google search results for “SEO Fire Fighter” (Google US, retrieved through SerpApi). Google Search. Retrieved 30 October 2026.
Google search results for “what is an SEO firefighter” (Google US, retrieved through SerpApi). Google Search. Retrieved 30 October 2026.
Google search results for “seo firefighter” (Google US, retrieved through SerpApi). Google Search. Retrieved 30 October 2026.
Google search results for “Simon White SEO” (Google US, retrieved through SerpApi). Google Search. Retrieved 30 October 2026.
Wikidata entity search for “SEO Fire Fighter” (no matching entity). Wikidata. Checked 30 October 2026.
Wikipedia search for “SEO Fire Fighter” (no matching article). Wikipedia. Checked 30 October 2026.
RDAP domain record for seofirefighter.com (registration 24 September 2022). RDAP (rdap.org). Retrieved 30 October 2026.
RDAP domain record for seofirefighter.uk (registration 11 April 2024). RDAP (rdap.org). Retrieved 30 October 2026.

Which press and appearance records are cited?

Press releases and a podcast page that mention Simon White. Press releases are written by the people they feature or their agents, so they show what was announced, not independent verification.

“SEO Rockstars Conference 2022 - Local Blitz to Attend the SEO Rockstars Event for the 5th Year” (press release, 28 September 2022). GlobeNewswire (source line: SEO Rockstars). Retrieved 31 October 2026.
“SEO Rockstars Dallas - Local Blitz Will Be In Attendance” (press release, 7 November 2022). GlobeNewswire (source line: SEO Rockstars). Retrieved 31 October 2026.
“Simon White SEO Discusses Role Of SEO In 2021” (press release). Accesswire. Retrieved 31 October 2026.
“Simon White, Local Blitz Marketing”, Running the Bases with Small Businesses, season 2, episode 22 (3 October 2022). Buzzsprout. Retrieved 31 October 2026.

Which pages from Simon White and his businesses are cited?

Pages published by the brand, Simon White or Local Blitz. Statements from these pages are attributed to them in the articles.

Home page: “SEO Fire Fighter | Simon White SEO Fire Fighter Solving SEO Fire & Problems since 2009”. seofirefighter.com. Retrieved 31 October 2026.
Home page: “SEO Fire Fighter – Get The Best Expert SEO Help”. seofirefighter.uk. Retrieved 31 October 2026.
Simon White, personal hub (simonwhite.info). Simon White. Retrieved 31 October 2026.
Simon White, LinkedIn profile. LinkedIn. Retrieved 31 October 2026.
Simon White, about.me profile. about.me. Retrieved 31 October 2026.
“About Local Blitz”. Local Blitz. Retrieved 31 October 2026.

Which first-party statements are cited?

Direct answers from Simon White to questions from the editors of this wiki. They are cited as “per Simon White, 31 October 2026” and are not independently verified.

Statement from Simon White to the editors of this wiki, 31 October 2026 (nickname date, years in SEO, method, services, SEO Rockstars role, trademark status). Simon White (first-party). Received 31 October 2026.

Which sources were checked but not used?

Older pages on seofirefighter.com, which include figures and copy this wiki could not confirm; only the home page title and tagline are cited.
Review sites and directory listings for similarly named businesses: not used, because no link to Simon White has been shown.
A US trademark database search: not carried out. The trademark statement rests on Simon White’s answer.

Frequently asked questions

When were these sources retrieved?

Google documentation, the Google Search Status Dashboard and the brand and press pages were read on 31 October 2026. Search-result snapshots and registry records were retrieved on 30 October 2026.

Why are Simon White’s own pages listed as sources?

They are used for how the brand describes itself, and every statement taken from them is attributed to the brand or to Simon White.

How do I check Google’s documentation is current?

Open the linked page. Google updates its documentation often, and the live page is the authority.