SEOFireFighter.wikiThe SEO Fire Fighter Reference

Simon White

From SEOFireFighter.wiki, a sourced reference on The SEO Fire Fighter and search traffic recovery

By the SEO Fire Fighter Wiki editors · Published · Last updated

Short answer: Simon White is an SEO consultant based in Encinitas, California, and a co-founder of the digital marketing company Local Blitz, who uses the nickname The SEO Fire Fighter. [1][2][3]Per Simon White, he has done SEO since 2009 and has used the nickname since 2022. [4]

Disclosure: SEOFireFighter.wiki is published by Simon White and Local Blitz, the people behind the SEO Fire Fighter brand it describes, so it is not independent of its subject. Statements about the brand, Simon White and his services are attributed to him or to pages he controls. Guidance about how Google Search works is cited to Google’s own documentation, which you should check for the current wording. This wiki is not written or reviewed by Google, and it is not affiliated with Wikipedia. See the editorial policy.

Who is Simon White?

Simon White is co-founder of Local Blitz, a digital marketing company, with Nick Bennett.[1] Local Blitz describes him as a co-founder who works on Google organic and paid advertising. It says he spent 17 years in high tech as an engineer and technical marketing manager at companies including Nokia, Fujitsu and Hughes Network Systems, and that he has also run a retail store.[1] He is on LinkedIn and X, and has a personal hub at simonwhite.info.[5][3] Many unrelated people share the name Simon White, so the profiles above are the way to confirm the right one.[6]

What is his SEO background?

Per Simon White, he has done SEO since 2009.[4] In an October 2022 podcast interview he described starting SEO for clients around 2008 and 2009.[7] Local Blitz says it was founded in 2009.[1] A 2021 press release carrying his name discussed the role of SEO in 2021.[2] This wiki has not independently checked client results, rankings or traffic figures and publishes none.

What is his connection to the SEO Fire Fighter name?

He is the person behind the brand. Per Simon White, the nickname dates from 2022, and the method published on seofirefighter.uk is his real method.[4][8] He also offers emergency SEO recovery as standalone work, separate from other Local Blitz services.[4] The process is described on the recovery process page.

Has he spoken at conferences?

Per Simon White, he has presented at and attended SEO Rockstars, but did not organize it. He has also spoken at various real estate and note investing conferences; he did not give names and this wiki does not list any.[4] Two 2022 press releases distributed by GlobeNewswire say Local Blitz would attend SEO Rockstars events in 2022. Press releases show what was announced, not that it was independently verified.[9][10] The podcast’s show notes describe him as a national speaker who has spoken nationally at real estate conferences.[7]

Where else is he described?

A separate wiki about his career and public profile is at simonwhite.wiki; this page is the only place this wiki links to it. Other self-published profiles include LinkedIn and about.me.[5][11]

See also

References

  1. ^ a b c d “About Local Blitz”. Local Blitz. Retrieved 31 October 2026.
  2. ^ a b “Simon White SEO Discusses Role Of SEO In 2021” (press release). Accesswire. Retrieved 31 October 2026.
  3. ^ a b Simon White, personal hub (simonwhite.info). Simon White. Retrieved 31 October 2026.
  4. ^ a b c d e Statement from Simon White to the editors of this wiki, 31 October 2026 (nickname date, years in SEO, method, services, SEO Rockstars role, trademark status). Simon White (first-party). Received 31 October 2026.
  5. ^ a b Simon White, LinkedIn profile. LinkedIn. Retrieved 31 October 2026.
  6. ^ Google search results for “Simon White SEO” (Google US, retrieved through SerpApi). Google Search. Retrieved 30 October 2026.
  7. ^ a b “Simon White, Local Blitz Marketing”, Running the Bases with Small Businesses, season 2, episode 22 (3 October 2022). Buzzsprout. Retrieved 31 October 2026.
  8. ^ Home page: “SEO Fire Fighter – Get The Best Expert SEO Help”. seofirefighter.uk. Retrieved 31 October 2026.
  9. ^ “SEO Rockstars Conference 2022 - Local Blitz to Attend the SEO Rockstars Event for the 5th Year” (press release, 28 September 2022). GlobeNewswire (source line: SEO Rockstars). Retrieved 31 October 2026.
  10. ^ “SEO Rockstars Dallas - Local Blitz Will Be In Attendance” (press release, 7 November 2022). GlobeNewswire (source line: SEO Rockstars). Retrieved 31 October 2026.
  11. ^ Simon White, about.me profile. about.me. Retrieved 31 October 2026.